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Integrated Marketing Communications Plan

For our Integrated Marketing Communications class, our semester-long project was to create a full-service IMC Plan for the Rockingham Educational Foundation. This plan includes an Industry and Competitive Review, Buyer Analysis, Segmentation, Targeting, Positioning, Creative Brief, Media Plan, Budget, Evaluation, and more. We were awarded by our professor the Best IMC Plan, Campaign Theme, Presentation, and Commercial within our section as well as Best Presentation out of every section.

REFI IMC Plan

COB 300 Business Plan

For COB 300, our semester-long project was to create a new product and make a feasible business with the four class topics (Finance, Management, Marketing, and Operations). Our product name was "AirArmor", an inflatable bike helmet. It is made out of Kevlar and Butyl Rubber to maximize safety while also being stylish, one of the main reasons people choose not to wear bike helmets.

AirArmor Business Plan

ALS Association IMC Plan

This is a condensed version of an IMC Plan that we made for the ALS Association as part of the MAXI Competition. This plan includes an Industry Analysis, Goals, Segments, Campaign Strategy, Deliverables, Budget, Expected Results, and more. The competition was unfortunately cancelled because there were not enough teams, but we are still very proud of our work!

ALS IMC Plan

Projects

*All projects can be viewed by clicking on their respective images

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